In every department and for every function, there is a woman that contributes to the overall success of the companyWomen—with their nurturing, meticulous, and laser-focused nature—are the leading forces that resulted to the household brand The SM Store has become today. From the farthest branch in Baguio up in the north to Zamboanga in the south, operations in all 69 branches nationwide are led by women.
Evelyn grew up with her mother’s retail store as her playground and learning space. Even at a young age, she was assigned to different jobs in the store, from inventory to facing customers. With this, her mother taught her to believe in herself and take charge of her decisions.“Women are generally empathic, creative, and meticulous.
One of the main roles of women in the society is providing care. As a working mother and a wife of an Overseas Filipino Worker, Joffie faces the daily challenge of solely taking care of her kids while looking after the Business Center Operations in Visayas.“Women are the epitome of love and sacrifice, which gives us the resiliency—not just to survive and overcome the unexpected circumstances or difficulties, but to rise above it.
“Our gift registry customers are generally women: engaged ladies, soon-to-be moms, grandmothers, and god mothers who make life celebrations more meaningful.”Growing up in a family of 10 raised mostly by her mother, Gemma took all the lessons she learned from the hardships and applied them in her daily work, and even when she became widowed at 24 years old with two toddlers.
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