How to leave a bad online review without being a jerk

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Tech has changed our etiquette. Here's what business owners say separates constructive criticism from the mean-spirited peanut gallery on sites like Yelp, TripAdvisor and Google reviews.

New York City bar owner Michael Reynolds never wanted his business listed on Yelp. Within weeks of opening, the online review

site gave the bar a profile anyway, and the reviews came soon after: “Rude bartenders. Mediocre cocktails.”Reynolds ordered about 100 T-shirts with the review emblazoned across the back and handed them out to regulars in hopes they’d get a laugh. Since then, the reviews have kept flowing, says Reynolds, who asked to withhold the name of his bar because of fear of retribution from Yelp or its users. Few are helpful, he noted, with negative reviewers revelingStory continues below advertisement

“We’d like a Yelp page where business owners can review the customers,” says the 39-year-old, who has run the bar since 2015.Customer feedback for businesses has moved online, where you can insult someone’s cocktails without looking them in the eye. The steady drum of often-anonymous complaints from sites like Yelp and Google adds stress during an already difficult time, as the pandemic drags on and many people spend less time in brick-and-mortar businesses.

Don’t let any supposed anonymity on review sites encourage you to say things you wouldn’t say if your own name was attached.On Yelp and Tripadvisor, other people can visit your profile and see every review you’ve left. If you wouldn’t want a first date to read it,

 

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