Crabtree’s marketing strategy initially focused on Instagram and TikTok, the best platforms for virality, uploading educational and relatable video content, which saw its first spike after 51 videos. She also took advantage of selling via Instagram Stories. “Many businesses don’t bother promoting on their stories as their reach is significantly lower, but they forget that those few viewers are their most engaged followers, and therefore convert far easier,” she says.
Today Crabtree has a team of eight, including four packaging assistants, a virtual assistant and a Pinterest manager, while her business has turned over £234,000 in its first year to March 2022. Several new businesses, aimed specifically at helping coaches, service providers, and influencers, are in the pipeline, along with plans to launch a non-profit organization to help underprivileged people make money online.