When the idea of sustainable investing was born in the 1960s, it was a vehicle for supporting companies engaged in environmental and social good at a cost to their bottom line. Today, sustainability is measured in terms of environmental, social, and governance issues — essentially, a company's green footprint. Sustainable investing is now a major driver of capital and corporate priorities.
and turning these crises into opportunities for growth. The data and technology exist to make real and measurable change, so a shift to proactive sustainability planning can make an outsized difference in several ways.Announcing that your company will be carbon neutral by a certain date may sound good, but it's a massive undertaking that involves many moving parts and requires enormous investment.
, businesses can shape the response to the climate crisis and build both experience with, and reputation for, good stewardship.ESG is regularly covered in many earnings reports and annual statements. As much as profitability, having a solid environmental, social, and governance reputation is critical.
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