A pilot project being launched in the UK will integrate offers from travel partners into Uber’s app “to create a seamless door-to-door travel experience,” Jamie Heywood, Uber’s regional general manager for UK, Northern and Eastern Europe, said in a statement.
“You have been able to book rides, bikes, boat services and scooters on the Uber app for a number of years, so adding trains and coaches is a natural progression,” he said. Eventually, Uber will also offer hotel bookings. Uber won’t provide the travel service itself, but will team up with third-party booking agencies to facilitate the sale of tickets. While Uber didn’t disclose which ticketing platforms it will partner with, it could wind up working with major aggregators such as Booking.com and Expedia Inc, where Dara Khosrowshahi served as chief executive officer before assuming the helm at Uber.
Uber recently won permission to operate in London for another 30 months after meeting requirements on drivers’ rights. The decision provides Uber more stability in the UK, one of its biggest markets, after years of sparring with regulators over worker classification.
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