The site's product pages will now house more information and better imagery - and it's coming to these shores very soon.A Penneys spokesperson said: "Our new website will better connect the journey between searching online and then shopping in store and will feature thousands of products from across Primark’s best-selling ranges, as well as a fresh design and enhanced navigation.
Though the ability to order online is still not in the plans, a click-and-collect service is still on the table. Primark chief executive Paul Marchant added: "We know our customers love the experience of shopping with Primark and the surprises they pick up when they come into our stores - it's what makes Primark special.