this week launched its Born out of Africa series in Sandton, as a springboard for companies to learn the latest market developments.
There are growing calls for technology-driven CX to play a greater role going forward in assisting businesses to navigate the disruptions of the COVID-19 pandemic. “User experience through digital platforms will most definitely influence the overall experience of your customers and may even become the entire new CX. The question is whether or not your business is geared to navigate this new fraught journey with insight and proven methodologies.”
“Identify the ‘experience moments’ in the customer’s digital interaction with your product, service or solution. Revisit your brand identity and the experience you want to associate with your product or brand,” she says.