He was most recently President of International at Will and Jada Pinkett Smith’s Westbrook, which,It comes as Chernin Entertainment eyes the acquisition of Red Arrow, the production group behind series such as Netflix’s, although sources caution that his hire is a coincidence rather than directly related to its interest in the European superindie. Chernin Entertainment is understood to be one of a number of suitors that are taking a look at the business.Courtesy of Adrian S. Burrows Sr.
Frouman was Chairman and CEO of Red Arrow Studios, which houses U.S. production companies including Kinetic Content andproducer Left/Right, between 2010 and 2019. He previously worked in production and content acquisitions at parent company, European media giant ProSiebenSat.1, since 2004, having joined from private equity firm Saban Capital Group.
The full details of his role at Chernin Entertainment are unclear and it’s still to be seen how Frouman will fit into the structure of the company, as it continues to expand its film and television business.In February 2021, it set up a non-scripted studio run by former. It also struck a multi-year deal with Spotify to adapt the latter’s podcasts into TV and film properties,
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