Hypebeast To List On Nasdaq With Backing From Tom Brady, Naomi Osaka, Jonah Hill

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The Hong Kong-listed streetwear and culture company plans to list on Nasdaq through a merger with a U.S. special purpose acquisition company that will generate up to $180 million in proceeds.

that it plans to list on Nasdaq through a merger with Iron Spark, a U.S. special purpose acquisition company , in a deal that will generate up to $180 million in proceeds.and Hollywood actor Jonah Hill, among others, become investors in the company by acquiring $13.3 million worth of shares in Hypebeast.

“Partnering with Iron Spark and entering the public markets in the U.S. will propel us to the next level,” Kevin Ma, chairman and CEO of Hypebeast, said in a statement. “With access to new capital and talent, we will expand our universe of content, commerce, and experiences in a way that strengthens our business and community."

Ma will remain in his position after the merger, while Iron Spark CEO Joshua L. Spear and former Nike president Trevor Edwards will be nominated to join the board. The merger, which will be subject to approval by shareholders and regulators, will value Hypebeast at $534 million. The transaction is projected to be completed by the third quarter of this year. The proceeds from the deal will be used for investments in technology, talent, brand experiences and marketing, the company said.

Hypebeast launched its first non-fungible token art sale in 2021, and it intends to curate and seek new Web 3.0 and metaverse-linked opportunities within the next 12 months, it said in its filing.

 

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