Chery harps on human capital in auto industry | The Guardian Nigeria News - Nigeria and World News

According to Chery, the automotive manufacturing industry, in the literal meaning, has auto manufacturing as its ultimate purpose. All advanced technologies and forward-looking auto designs have to be realised via manufacturing.

“By visiting the four factories of Chery, we found that it attaches great importance to people, system and regulations. These software aspects constitute the core competitiveness of Chery in auto making. This cannot be purchased or brought by one or two top management,” he said. He said Chery is not only proficient in managing people, but also has its unique way of cultivating people.

However, the third route, according to him, is often least popular, having least attraction to workers.

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