At the end of March, Jodi Opuda, a 22-year-old TikToker, posted a video showing herself unboxing a delivery of clothes. “I spent $900 on Shein so you don’t have to,” she said, as she tipped the box over and sent plastic packages pouring onto her bedroom floor.
“This is going to take many, many parts,” she added, referring to the number of videos she planned to post showing herself trying on the...
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