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While increasingly positioning itself as a rival to existing media companies, Fifa+ will also be used by the governing body to promote its sponsors. eyJpZCI6IjIyNjgzMzc5NjQwIiwibmV0d29ya0NvZGUiOiIyMjQ1MTgzODE4MCIsImVmZmVjdGl2ZVJvb3RBZFVuaXRJZCI6IjIyNDUwNjk0Nzg0IiwibmFtZSI6ImJ1c2luZXNzbWlycm9yXzMwMHgyNTBfaW4tcmVhZCIsInBhcmVudFBhdGgiOnsiaWQiOiIyMjQ1MDY5NDc4NCIsIm5hbWUiOiJjYS1wdWItMzA3NDM5MzUyNDE3NDEyOSIsImFkVW5pdENvZGUiOiJjYS1wdWItMzA3NDM5MzUyNDE3NDEyOSJ9LCJhZFVuaXRDb2RlIjoiYnVzaW5lc3NtaXJyb3JfMzAweDI1MF9pbi1yZWFkIiwiZGVzY3JpcHRpb24iOiIiLCJpc0ZsdWlkIjpmYWxzZSwiaXNOYXRpdmUiOmZhbHNlLCJhZFVuaXRTaXplcyI6eyJzaXplIjp7IndpZHRoIjoiMzAwIiwiaGVpZ2h0Ijoi