the ecosystem. Even with some of the harshest economic conditions in Africa, young Nigerians are striving to build incredible products. You only need to look at this year’s Y-Combinator winter batch, which is set to be the largest batch for African startups yet, to see the number of brilliant ideas/solutions being purported. It is exciting to watch them grow.
When Idorenyin Obong and Femi Aghedo, founders of Aboki Africa, launched Grey Finance, they wanted to solve a simple problem they faced. Obong, who worked remotely for international companies, was getting paid in Dollars. The money was flowing into his domiciliary accounts. However, when it was time to exchange it for Naira, he had to find a bank, withdraw cash and meet with a Bureau De Change operator. He would travel long distances for just one transaction.
From a young age, he was interested in building a commercial shopping experience that mitigated all the consumer struggles while allowing entrepreneurs to earn more from their businesses. While that idea sat gallantly in his mind, he fell in love with social media and the internet as the technology boom flourished. He held a job while in school. Elijah later quit the job, describing it as ‘unbelievably boring’. He began to pursue excellence in social media/community management.
“I keep telling people that building The Owlet was not even the hard part, but they never believe me. The hard part came when we had to run campaigns to bring business owners online. For a brand built on being online, we had to ditch everything we knew about online marketing and walk into the streets to get people to try our marketplace. For young people, adoption of our product was easy. For the older generation, it took a lot of convincing for them to trust our brand.
You can DM about my Herbal mixture,it cure Diabetes in less than 2 weeks,u will be able to eat any kinds of food,don't allow Diabetes to send ur love one to their early grave,I'm legit,my Herbal mixture is 100% effective with no side effects,it is not bitter,u are next to be free
PROMOTED: African start up, the Owlet is passionate about fixing a major market problem | TheCable