on a unisex collection of Goth-glam jewelry. It includes celestial star and moon, serpent, butterfly and pearl earrings, secret lockets and crystal ball-like labradorite cocktail rings.
Hordern, who designs the jewelry in-house at her Notting Hill studio, now has another challenge on her hands, which is how to manage all of the fast growth, and move Missoma forward. The business has grown so fast that there are now 100 people on staff, half of whom joined during the pandemic. She’s also mulling a further fundraising in the next six to nine months., a family-owned private equity firm, invested an undisclosed sum in Missoma in 2019, buying out the shareholding of the brand’s previous partner, a jewelry wholesaler who had invested 100,000 pounds during the label’s infancy.
The company has also been investing in its IT operations and in combatting counterfeiting and copies. The company said one of its goals for 2022 is for all of its suppliers to send the jewelry to Missoma’s warehouses in biodegradable polybags rather than plastic polybags.