“We’ve pushed the branding, we’ve pushed the logo and the package copy, and the packaging itself is just a little bit more premium and more current than where it was previously,” Hobson continued, adding that the brand is also eyeing new products for expansion., with the goal of expanding into retail at a later date.
“The reason is that we really want to kickstart the Amazon process, and the credibility that comes with ratings and reviews,” Hobson said. “So many consumers reference Amazon on their purchase journey.”, and that’s a tough audience. They have such a strong community,” Stern said. “I didn’t want to change the formula, but we definitely made major improvements on the packaging.”For more from WWD.
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