Opinion polling agencies, market research practitioners express support for SWS, Pulse Asia

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The Marketing & Opinion Research Society of the Philippines (MORES) emphasized that surveys conducted nowadays cannot only be good, but has to be excellent.

The Marketing & Opinion Research Society of the Philippines has thrown its support behind the efforts of the Social Weather Stations and Pulse Asia to “deliver results with consistency and reliability” and to “provide public opinion representative of any population of interest.”

“MORES supports companies who deliver results with consistency and reliability. Companies such as SWS and Pulse Asia have shown its commitment to use scientific methods to provide public opinion representative of any population of interest,” MORES said in a statement posted on its website.

 

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