Iceland to introduce over 60s discount amid cost of living crisis

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The company said it was the first UK supermarket to introduce such a discount.

The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discountThe company said it is also exploring a national rollout of £30 vouchers to those receiving state pension, following a regional trial over Christmas.

 

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