ESL Gaming, one of the world’s leading esports companies, and global technology brand, Lenovo, announced their exclusive PC partnership for ESL’s Intel Extreme Masters properties on Friday.
As part of the collaboration, Lenovo Legion will feature its portfolio of high-performance gaming PCs – known for being ‘Stylish Outside. Savage Inside.’ – through distinct brand integrations. These encompass Lenovo Legion brand exposure at the in-person IEM events as well as on social media and online, including the Twitch broadcasts watched by hundreds of thousands of gaming enthusiasts tuning in from their homes around the world.
“We are thrilled to partner up with Lenovo and have them play a part during the renowned Intel Extreme Masters competitions,” said Rodrigo Samwell, Chief Commercial Officer at ESL Gaming.
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