is, well, bloody intense . It doesn't get more nail-biting than watching a bride and her best friend on the run for the murder and decapitation of the abusive groom.
So what we've done is invest hugely in the development of [these stories] – and then pitch them to these global studios. And that's what we do now. It's the usual line that their comms department have told them to repeat to everybody that cares to listen. , which is a British show, had less hours than us. Probably their production budget was 10 times our production budget. A very English show. But we still did better hours around the world.It tells you that things are changing. There's an appetite and for me, I'm happy about the fact that it's data-driven. It's not emotionally driven and that is what needs to guide the decisions the gatekeepers are now making, and that is what is guiding them now.