Matt Cooper: Businesses will survive by persuading people to part with their Covid savings

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Recessionary fears, Premier League woes and how Michael O'Leary has mastered the art of free publicity – read Matt Cooper's Last Post online or in tomorrow's Business Post.

The Last Post Marketing budgets have been slashed in previous budgets, but this time that might well be unwise because many people have pandemic cash which they are willing to spend

Any businessperson following the news must be well advanced on making plans for coping with a recession. The Irish economy may continue to grow this year and in coming years but, as we all know by now, much of that overall figure is driven by sectors that seem almost immune to normal economic forces – pharmaceutical exports and sales by US tech giants based in Ireland.

 

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