Looking back these last five years and the activities in the marketing communications industry, it’s easy to conclude that history is being re-written for the better. At least, in the years under review, no less than four Nigerian agencies, including DDB, X3M Ideas and Noah’s Ark, competed on the global scene and won laurels.
Last year, in particular, was a good year for the agency in terms of business growth and awards. The year was considered a defining year for few businesses that survived the heat of the Coronavirus and the lockdown. Beyond awards and extension beyond Nigeria, the agency, in 2021 won more accounts and consolidated its businesses in telco, financial and entertainment sectors.Until the last few years, the narrative was about how Nigerian agencies could compete and win global laurels. Today, the story is changing to what the laurels are doing to the country and the continent, in terms of positioning and marketing.
The competition, which is a local replica of Cannes Advertising Festival, is the brainchild of the Association of Advertising Agencies of Nigeria .
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Source: GuardianNigeria - 🏆 1. / 94 Read more »