EDITORIAL: Battling consumers make Pick n Pay move a no-brainer

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New CEO plans to sharpen company’s focus on the low-income market

“The people who earn a lot of money are a small portion, and then at the base is where your mass market is, where people have limited disposable income, and we’re aiming at that market.”

If one did not know any better, the words could have been verbatim from Pieter Boone, the relatively new CEO of Pick n Pay, who recently unveiled a sweeping strategic overhaul of the 55-year-old grocer that has trailed behind rivals both operationally and in the stock market. ..If you have already registered or subscribed, please sign in to continue.

 

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Now they will trail even further behind.

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