Carrefour is looking at 2022 with confidence as it works on a new strategy that will allow the French retailer to step up digital expansion and be more resilient amid an increasingly uncertain environment, its boss said on Friday.
“Our group never had to face so many challenges,” Bompard said, citing the COVID and the climate crisis, resulting disruptions to supply chains and inflationary pressures made worse by the crisis in Ukraine. Bompard, whom Carrefour reappointed in May 2021 to lead for another three years, is working on a new strategic plan and conducting an asset review as part of the process.
Carrefour can look to Carrefour branded products, promotional activities and loyalty programmes as well cost savings, he said.Cash is viewed as key to Carrefour’s plans to step up digital commerce expansion without the extra financial resources that would have been on hand if two planned tie-ups last year had not failed - one with Canada’s Couche-Tard and one with France’s Auchan..
I did all my groceries at Carrefour as a student in France many years ago. Would love to see them come to Canada…