How Osmo’s Global Head Of Communications Uses Storytelling To Create A Legacy Brand Recognition

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Shawn Smith, global head of communications at Osmo, an award-winning STEAM brand in edtech, is leading the company’s communications strategy and narrative messaging across all aspects of the business platforms.

... [+]are used in over 2.5 million homes and 50,000 classrooms. In her new role, one of the biggest challenges is alignment. She’s restrategizing the company’s story to capture the diversity amongst the team and how the brand is breaking barriers within the edtech sector. They raised $18 million in a Series B round of funding.

Additionally, she’s now a board member of Women in Toys, Licensing & Entertainment, co-leading the DEI committee. “We’re looking at ways where we can impact the industry and have more diversity with brands that do licensing and entertainment,” she explains. “We want to feature more women of color in all of the WIT programs, which I think we’re doing a really great job at highlighting them as inventors, businesswomen and entrepreneurs. ...

 

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