Morgan Stanley has been focused on Esports for a while and certainly the pandemic heightened the focus as people turned to Esports when live sports events were put on hold.
“As it’s a growing opportunity and a growing industry where you have gamers who are, at a very early age, making certain amounts of money…there’s a level of financial education that needs to come with that,” Richards said. “You have a young audience who’s in this space. Our foundation is about financial education and financial literacy.”
“There are HBCUs that have created or plan on launching Esports programs,” she noted. “As we do in the collegiate space for basketball and football and across men’s and women’s sports, we do financial education sessions with many colleges right now.” “The focus was on how we continue to hype up women’s sports,” said Richards. There are simple things—buying tickets and merchandise—as well as pushing for more extensive media coverage. “We need to continue to get behind it.”
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