Grocery chain Empire joins ownership group behind Scene+ loyalty program

The three parties announced the new partnership on Tuesday. The theatre operator and bank said the addition will allow Scene+ members to earn and redeem points at the majority of the grocer's supermarkets, including Sobeys, Safeway, Foodland, IGA, FreshCo, Needs, Thrifty Foods, Les Marches Tradition, Rachelle Bery and Lawtons Drugs

"We have three great Canadian brands, and we feel with the Scene+ loyalty program, we will basically improve the reach of all of our members, with the addition of groceries and all of the other things we have," said Ellis Jacob, Cineplex's chief executive. Asked whether ownership was structured at 33.33 per cent each, Dan Rees, Scotiabank's group head of Canadian banking said "we are all equal partners."

At a later undisclosed date, Scene+ will be accepted at Empire's network of liquor stores in Western Canada.

Yes, because that's what we need instead of lower prices ! 🙄🙄🙄

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Sobeys partners with Scotiabank and Cineplex on Scene+ loyalty program, drops Air MilesEmpire Co. Ltd, which owns Sobeys, is acquiring a stake in Scene+ as part of a strategy to deepen ties to shoppers and better compete with rivals such as industry leader PC Optimum Scene is a scam. Won’t let me access or redeem my points or provide any solutions. Beware do not join this program That's too bad. If Sobeys drops Air Miles there will be no reason whatsoever to shop there anymore. Guess I’m done with sobeys … Air Miles was the only reason I accepted slightly higher prices and less selection than Superstore. That really sucks. Why would anyone want Cineplex over Air Miles
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