The service is being positioned as a competitor to other enterprise mapping solutions like Google Maps Platform and Bing Maps for Enterprise, and claims to do a better job of offering “hyperlocal” routes that make use of back alleys and narrow side streets common in South-east Asian cities.
The technology enables Grab to allocate drivers or deliverers to customers, calculate estimated trip times, and plan and optimise routes. “Commercialising this technology is another step forward to our young but fast-growing enterprise and new initiatives business.” Grab estimates its KartaCam tool is 10 times cheaper than alternatives on the market, while offering about the same quality.
“We have the largest fleet of drivers and delivery partners in South-East Asia, cars, two-wheel vehicles and any kind of form of transportation that you can imagine... Every time a trip or a delivery is made, this data improves our map.”“Our community is our drivers, merchants and consumers of our services that constantly provide us feedback directly from within the Grab app.
Interesting....