New Stadium Ltd recorded the operating profits as sell-out crowds returned to the Aviva last autumn, following the stadium being shut to patrons for much of the year due to the Covid-19 pandemic.
During the Covid-19 impacted year, the venue missed out on money-spinning events such as the staging of concerts. The stadium recently staged an open recruitment day for a host of roles for the summer concert and match series. Due to the increased activity at the stadium last year the €6.9m total represents a 21% increase on the €5.7m paid out by the entities in 2020.In 2010, Aviva bought the naming rights for a reported €40m over 10 years - or €4m a year - and in 2018 extended the deal to 2025.
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