According to the automaker, the 911 Carrera RS 2.7 was the fastest German production vehicle of its time and is the first series-production model with front and rear spoilers. Beginning in September, the Porsche Museum will host a special exhibition dedicated to 50 years of the 911 Carrera RS 2.7.
Based on this immediate success, the brand produced a total of 1,580 models and tripled sales within the year. Once the 1,000th vehicle had been made, the 911 Carrera RS 2.7 had been homologated for Groups 3 and 4. With this model, Porsche introduced the automotive industry to the idea of dual spoilers — one at the front and one at the rear — significantly altering the aerodynamics of everyday motorcars.
Earlier this year, the brand celebrated La Carrera Panamericana with a cinematic campaign using flashbacks to races in years past and testimonials about the emotional component of the event.La Carrera Panamericana began as a historic border-to-border event on the open roads of Mexico. The original iteration ran for five years, from 1950 to 1954, as many today still look back on the race in awe.
Limited to 750 vehicles, this version bears many details that serve as an ode to the designs of Ferdinand Alexander Porsche, creator of the 911, including the color of the vehicle.