4/20 Festival Incident Has Keef Brands Facing Trouble in Denver

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The 420 event at Civic Center Park has always hosted unsanctioned pot consumption, but licensed companies can't get in on the fun.

decades ago, the 4/20 event at Civic Center has since turned into a permitted event with live music, food, beer gardens and vendors.

discovered a vendor booth at the 420 festival preparing to sell THC-infused sodas to visitors before the event opened to the public. Inspectors reportedly saw Colorado's THC warning sign, which is placed on all regulated marijuana labels, as well as childproof packaging and marijuana harvest batch information, on the cans.records show that Denver Packaging Company is owned by Andrew Vernon, who later identified himself to city inspectors as an owner of Keef.

The Mile High 420 Festival at Civic Center Park has always hosted unsanctioned pot consumption, but licensed companies can't get in on the fun.Inspectors said they discovered the cans while the booth was unattended, and waited over an hour until an employee arrived five minutes after the festival started. The employee worked for a separate promotion company contracted for the festival, and allegedly told inspectors that she was instructed to pour cups of Keef sodas and hand out cans.

 

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