SAN FRANCISCO —
The group created 12 text-based ads that used dehumanizing hate speech to call for the murder of people belonging to each of Ethiopia’s three main ethnic groups — the Amhara, the Oromo and the Tigrayans. Facebook’s systems Advertisement A week after hearing from Meta, Global Witness submitted two more ads for approval, again with blatant hate speech. The two ads, written in Amharic, the most widely used language in Ethiopia, were approved.
Meta has consistently refused to say how many content moderators it has in countries where English is not the primary language. This includes moderators in Ethiopia, Myanmar and other regions where material posted on the company’s platforms has been linked to real-world violence.
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