the line-up of laptops using its new, speedier in-house chips next year, aiming to grab a bigger share of the market, people with knowledge of the matter said.
The new models underscore Apple’s strategy to use homegrown processors to make gains in a market led by Lenovo Group and HP. The company began splitting from longtime partner Intel in 2020 and announced its latest chip, the M2, at a developers conference earlier this week. Better performance and new designs have helped spur a resurgence for the Mac line-up, which accounts for about 10% of Apple’s sales.The 15-inch model under development is a wider version of the 13.
Apple has also begun work on a new 12-inch laptop and is considering launching it at the end of 2023 or in early 2024. If Apple moves forward with the release, it would represent the company’s smallest laptop since it discontinued the 12-inch MacBook in 2019.Apple debuted its last 12-inch laptop in 2015 with a slim frame, but the device was criticised for keyboard failures and sometimes sluggish performance.
Apple is also planning new high-end MacBook Pros with M2 Pro and M2 Max chips for as early as the end of 2022, though the release date may slip into early 2023. These new 14-inch and 16-inch models, codenamed J414 and J416, won’t be radically new products beyond offering the speedier chips. Apple is also releasing a new 13-inch MacBook Pro next month with the same M2 chip as the MacBook Air.
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