DStv 'doubles down' on local content

looking to spend half its content investment on African shows with local actors and producers within the next two years.

“Making African content and paying actors and staff in local currencies comes at a fraction of the cost of buying dollar-denominated international content,” said Mawela. Many stories can be redeployed in different African countries and still resonate, adding to savings, he said. Netflix, which has been trying to make inroads in Africa, has also channelled cash into continent-made shows such as. The US giant said this year it will invest R929-million into the South Africa creatives industry by 2023.

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