Rethink Marketing Organizational Structure and Responsibilities
Sixty percent of marketing organizations have centralized some or all of the marketing structure in a quest for operational efficiency. Increased enterprise costs, tight marketing budgets and continued repercussions of “The Great Resignation” are just a few of the concerns facing CMOs as they examine their marketing organizations.
Following a period of disruption, CMOs centralized their marketing organizations to alleviate operational problems and grew their teams despite a challenging talent environment. Gartner’s Marketing Organization Survey captures the state of the function as it adapts to unprecedented change.as a guide to spur action to quickly run a more effective and efficient marketing organization by taking specific actions in the next three months and over the next year.