DAVID FURLONGER: Tech-en for a ride

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Motor companies risk sleepwalking into losing control of their industry, warns S&P.

Apple launched CarPlay in 2014. By 2021, S&P estimates the system was in 40-million new vehicles.

Boyadjis says: “They are not coming in to take part. They are trying to rewrite the rules.” He says the motor industry must avoid a repeat of what happened to the music industry at the start of the century when Apple promoted its iTunes product as a means to protect the music industry from piracy. Instead, says Boyadjis, it led to the collapse of large sections of the industry and gave Apple dominance.

“Big tech wants to control every part of our life and mobility user experience is one of the last horizons,” says Boyadjis. “They are investing to dominate.” There is one obstacle, however, that even the most ambitious tech companies are battling to overcome: the border separating China from the rest of the world

This month, says S&P, Apple announced that the next generation of CarPlay would also be able to manage speedometers, seat heaters, temperature gauges, fuel and electric-battery levels, tachometers and climate control.

 

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