Chinese Internet Giants’ Ad Revenue Suffers as Business Confidence Wanes

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Companies in China are cutting back on digital-ad spending as the economy slows and recurring Covid-19 outbreaks weigh on consumption

Some firms suggest it could be a while before a recovery takes hold as Covid containment measures continue

China’s Tencent is backing the developers of blockbuster videogames such as “Pokémon Unite” and “League of Legends.” But Beijing’s crackdown on the industry at home, including when minors can play online games, could affect the company’s global videogame empire. Photo composite: Sharon Shi, another sign of waning business confidence in the world’s most populous nation.

Chinese internet giants that operate several of the country’s biggest online-advertising platforms recently warned of weak ad spending by their customers in the second quarter. Some also suggested it could be a while before a recovery takes hold, signaling pessimism about the broader economic outlook.

 

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I feel like social media marking influencers are going to be the next big ad frenzy in the near distant future In China. The risk/reward is so slim and the social media engagement will elevate because of lock downs. It’s slowly happening in the US so it will be trendy soon

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