To stay competitive in today's high-paced consumer market, companies mustWhy do so many lag behind? Because company heads mistakenly believe that digital transformation has to be an arduous, multiyear process that is solely reliant on technology.to speak with Fortune 1000 company leaders and marketing professionals across industries, and we discovered that true digital transformation is less about technological tools and more about remodeling organizational structure.
It's important to keep in mind, however, that having the CMO and CFO in sync may not be enough on its own; close partnerships across the C-suite are vital. For example, 74% of marketers we surveyed said that the team who made day-to-day improvements included not only the CMO but also the CEO, chief digital officer, and head of marketing operations.
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