Ex Google advertising chief: There is ‘no limit’ to tech companies mining your data - Sridhar Ramaswamy

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Ex Google advertising chief: There is ‘no limit’ to tech companies mining your data - Sridhar Ramaswamy kitconews gold silver metals economics mining finance investing

- Google bombards its users with advertising, and infringes upon privacy, suggested Sridhar Ramaswamy, CEO and Co-Founder of Neeva, a privacy-focused and ads-free search engine.

"Google currently is maxed out on users," he said."The only way they make more money is by showing you more ads, and by obscuring the ads that they show you… You use [Neeva] and there are only results, 100 percent, from top to bottom. This lets us create a very personalized experience." "You can customize what kind of news you like," said Ramaswamy, giving an example."Maybe you want more news from Kitco? You can boost those [results] up. So, we create a very personalized experience."

Ramaswamy said that"[big] tech companies are motivated by one thing, to increase profit… And they see user data as an unlimited resource to mine… So for me right now, it's all about offering options with the big tech players. You think, ‘I can't do anything about search, I can't do anything about privacy.' [Neeva is] that important option.

 

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