An image from the"Beyond Van Gogh" exhibit is projected onto a wall at the Hard Rock casino in Atlantic City, N.J., on Thursday, July 7, 2022. Some casinos are using fine art galleries or exhibitions to draw new customers who might not otherwise visit a gambling hall. Hoping to expand their appeal beyond the slot machine and buffet crowd, some casinos are turning to fine art galleries or exhibitions to bring in new business from customers who might not otherwise visit a gambling hall.
“The whole point of an experience like this is to bring people in,” said Fanny Curtat, the exhibit's art historian. “For a lot of people, museums are intimidating. It's all about exploring and having more ways of experiencing art.”Joe Lupo, the casino's president, said casinos need to appeal to as broad a range of potential customers as possible.
The Palms Casino Resort features modern art pieces from Jean-Michel Basquiat, Richard Prince and Andy Warhol, and numerous street artists.
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