Amazon.com has been reassessing its private-label brand business and has discussed exiting that business completely as sales sag.
The company has drastically reduced the number of items it sells under its own brands, according to the Wall Street Journal.The business has been a source of controversy because it competes with other sellers on its platform. The company has been criticized in recent years by lawmakers and others accusing Amazon of favoring its products at the expense of products sold by other vendors on its site.The private-label team reportedly was told to slash the list of items and not to reorder many of them, according to people familiar.
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