Land of €5,000 welcomes: Are high prices putting Ireland’s tourism reputation at risk?

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'People just won’t come back – they won’t be able to afford it. It is as simple as that. There is only so much you can get out of the domestic market as well before they make the same decision.' Long read: ​​Land of €5,000 welcomes

Early this summer, Michael Vaughan went back and looked over the price increases he had plotted in the 17 years since he built his hotel in Lahinch, Co Clare.

Typically, any increase at Vaughan’s Lodge Hotel had been around 2.5 per cent, but this year he has upped his prices by 15 per cent compared to the level they were at in 2019.

 

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