Alfa Romeo: Where It Came From, Where It’s Going

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The 112-year-old company has done it all, plans to keep doing it.

So there we were, ripping across some of the greatest mountain and hill country SoCal has to offer on a completely uncrowded weekday with no one else around except the occasional suicidal squirrel . We had one 280-hp, AWD 2.0-liter four-cylinder Giulia Ti, and one 2.9-liter, twin-turbo V6-powered Giulia, all day, great roads, sunglasses, and two full tanks of gas with more where that came from.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.“ Jean-Phillippe Imparato called me and said, ‘Would you consider running Alfa Romeo in America,” said auto industry exec Larry Dominique, who at the time of the asking was living in Paris and writing business-school-style analyses on Peugeot. “I said, 'Hell yeah.'”.

“It’s about reinventing Italian sportiness for the 21st century,” Dominique said. “It's bringing all that core 112-year history that we have into the future.” More specifically, look for an all-electric Stelvio in 2025. There will be a total of “five or six all-new Alfa Romeos in the next seven years,” Dominique said, which will include the sedans and coupes Alfisti have always loved and might start buying again.“The way we look at the future platforms is, obviously, Stelvio and Giulia sit on the Giorgio platform today. The Tonale is based on an ex-Fiat Chrysler platform which is shared with some other vehicles. It's built in Pomigliano, Italy.

Alfa likes to say it has the youngest demographics among car buyers, which might mean their buyers weren’t around for the bad old days of Alfa quality problems, part of the reason Alfa left the US market in the 1990s. Has that changed? Dominique assures that it has. But the 2021Initial Quality Study that measures quality in the first 90 days of ownership ranks Alfa Romeo five spots from the bottom with 204 problems per 100 vehicles . It was below Land Rover.

 

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Alfa Romeo: Where It Came From, Where It’s GoingThe 112-year-old company has done it all, plans to keep doing it.
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