Chocolate lovers are cutting back on sweet treat purchases amid rising prices

David Lee Miller reports on often-unnoticed economic practice

As just one example, shoppers are choosing individual candy bars at store checkouts — instead of buying larger quantities and multi-packs from grocery aisle shelves. "We're going to see chocolate becoming more sensitive to price," Daniel Sadler, an IRI principal, told Reuters. In recent months, Hershey has been using a new fulfillment center in Annville, Pa., to more efficiently serve retailers such as mass discounters and dollar stores whose customers are sensitive to price, Poole indicated.

"I can definitely see that people are cutting back on this type of purchase" right now amid inflation, said one New York man.

Lots of fiber in chocolate.

NEVER cut back on Chocolate.

It's so $$$$

Never stop chocolate 🍫

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