Snap stock plunges 25% as advertising slows down, executives decline to offer forecast

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Snap’s stock snapped Thursday after the company disclosed slackening digital advertising and hinted at cost cutting while declining to provide a financial forecast. $SNAP reported a second-quarter net loss of $422.1 million.

Snap Inc.’s stock snapped Thursday after the company disclosed slackening digital advertising and hinted at cost cutting while declining to provide a financial forecast.

Snap reported a second-quarter net loss of $422.1 million, or 26 cents a share, compared with a loss of $151.7 million, or 10 cents a share a year ago. Snap’s adjusted net loss was 2 cents a share, besting Street predictions of a loss of 21 cents a share, according to analysts polled by FactSet. Snap’s sales, which increased 13% to $1.11 billion, fell short of Street estimates of $1.14 billion. Daily active users rose 18% to 347 million. FactSet analysts had modeled 344.1 million.

“We are evolving our business and strategy to reaccelerate revenue growth, including innovating on our products, investing heavily in our direct response advertising business, and cultivating new sources of revenue to help diversify our topline growth,” Snap Chief Executive Evan Spiegel said in a statement announcing the results.

 

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Most garbage app ever.

If they stopped paying celebrities they could cut costs tremendously!

$SNAP just approved A half billion dollar buy back !!

snapped 🤣👍

The app is used to send nudes really not the best investment 🤣

Snap needs to evolve to stay interesting and making more money

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