Earlier this week, GM took a step addressed rampant reselling of its recently-released, low production enthusiast cars by offeringto anyone that holds onto their C8-generation Corvette Z06 for an entire year.
A representative from General Motors has confirmed the veracity of this message, adding that the company"hope[s] these actions will help prioritize ownership by our top brand enthusiasts and most loyal customers." Combined with the rewards program for the Z06, GM has established one of the most aggressive steps ever taken to curtail the flipping of low-volume, high-demand cars. It shows a clear focus on curtailing the secondary market for the first year of the most exciting enthusiast cars on the market, one that could theoretically eventually bring added dealer markups down and restore some sense of normalcy to the ordering process for such cars.
They should also cut off dealers who sell the cars to themselves and then flip them immediately gm
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