NEW YORK, Aug 9 — A US judge yesterday appeared skeptical that Ben & Jerry’s deserved an immediate injunction against its parent Unilever Plc to restrict the marketing of its ice cream in the Israeli-occupied West Bank, which Ben & Jerry’s said was against its values.
Ben & Jerry’s independent directors sued Unilever on July 5, nearly a year after the maker of Half Baked and Cherry Garcia faced a backlash by deciding to end sales in Israeli-occupied Palestinian territories because it was “inconsistent” with its values. “Instead of Peace Pops, you could make ‘Tank Pops,’” Halepota said, and shoppers would see both walking down a grocery store aisle.
“This is an American institution that for the last 40 years has built its credibility on this authenticity of social mission,” Halepota said.
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