Plant-based ‘meat products’ will not be taken off shelves on Monday | The Citizen

South African plant-based meat producers breathed a sigh of relief on Saturday morning after the Johannesburg High Court ruled that the

In April this year, the Department of Agriculture, Land Reform and Rural Development issued a directive indicating that the Executive Officer would commence with “the development of new regulation for meat analogue products”. According to a statement released by ProVeg on Saturday morning, 85% of stakeholders were in favour of new regulations being developed for meat analogue products.

If this directive is implemented, the label changes alone can lead to job losses as various companies may have to reduce their workforce to cope with the abrupt and unforeseen costs of having to change labels. “The decision to seize products using names such as “Plant Based Bratwurst”, “Mushroom Biltong” and “Vegan Nuggets” may result in consumers and the public losing trust in the quality of meat analogues due to unexplained label changes,” the statement reads.It added that if manufacturers are prohibited from using food-related terms commonly used and understood by consumers to market their products, consumers will be left confused and frustrated.

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