. And with spending to continue at a compound annual growth rate of 16.6% over the next five years, the role of digital transformation has never been greater.
We may have a quiet laugh at the absurdity of such comments, but when they emanate from the mouths of company leadership at a time when sound technological investment can literally mean the difference between success and failure, they lose their comic touch. Digital transformation projects that fail to realise value or experience severe cost and time overruns, can undermine the trust that decision-makers have in technology. This creates a disconnect between business and IT that hampers future digital transformation initiatives.
“How can I remove friction from my customer experience?” or “how best do I respond to a new digital competitor to my business model?” are far better departure points for digital transformation than “which technologies should I acquire to be successful?”.
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