South American Plugin Vehicle Markets, A Brief Overview — Part 1: Argentina, Peru, & Ecuador

Honorary mention to the Tito Corradir, a brave made-in-Argentina contender that is a basic two-seat BEV from $16,500 . It currently has the lead in the Argentinian market. Farewell, you weird little car.Peru, meanwhile, presents a grand total of 89,341 vehicles sold during the first six months of 2022. Fortunately, Peru’s numbers are much better presented, and we can know that 62 of these vehicles were BEVs and 75 were PHEVs . Together, they even surpass the 0.

Peru’s electric market, like Argentina’s, is still very young, and 2022’s greatest achievement so far has been to surpass one-tenth of a percent of monthly sales. It’s something … but I think we can expect more for 2022. Yes, both Peru and Argentina are laggards, despite some discounts they offer with an EV purchase . It remains to be seen if the two countries will be able to overcome their limitations and become big players in a region where they are currently being left behind.Despite its small size, Ecuador stands out as the fifth best BEV market in South America — but electric vehicles in this country are still few and far between, even though they provide significant benefits for their owners.

From January–May, 149 BEVs were sold in Ecuador, a small number if we compare it with the total of 55,392 vehicles registered in that same period. As such, BEV market share stands at only 0.27%. Hybrids fared better, at 2,801 units , but — again — official data makes it impossible to know how many of these were HEVs and how many were PHEVs. As such, I will focus on BEVs.

Numbers may be small, but they are rising rapidly. Only two years ago, BEVs were selling in the single digits in Ecuador.Ecuador has high influence from Chinese brands, some of which are almost unknown to the rest of the region. Year to date, the top 10 looks like this:

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