Why Companies Do “Innovation Theater” Instead of Actual Innovation

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Large companies often value process over product.

The type of disruption most companies and government agencies are facing right now is a once-in-every-few-centuries event. Disruption today is more than just changes in technology, or channel, or competitors — it’s all of them, all at once. And these forces are completely reshaping both commerce and defense.

I just spent a few days with a large organization with a great history, which like most of its peers is dealing with new and rapidly evolving external threats. However, its big best obstacle is internal. What had previously been a strength — its great management processes — now holds back its ability to respond to new challenges.Once upon a time every great organization was a scrappy startup willing to take risks — new ideas, new methods, new customers, targets, and mission.

The result of monopolist behavior is that innovation in that sector dies — until technology/consumer behavior passes them by. By then the company has lost the ability to compete as an innovator. The result is that legacy systems live on as an albatross and an impediment to making the country safer and more secure.A competitive environment should drive a company/government agency into new forms of organization that can rapidly respond to these new threats. Instead, most organizations look to create even more process. This typically plays out in three ways:

 

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Just like large Universities.

Companies That Failed to Innovate went Bankrupt hence the “process” of production is more important than just any product .

Most innovation teams are still just filtering user requests rather than empathizing with humans to find real & deeper needs. But hey, “innovation manager” is definitely sexier than “product manager” or “business analyst”.

Great article, ❌title. Process is critical to maximizing chance of success. This article is best for specific processes eg “agencies typically adopt innovation activities (hackathons, design thinking classes, innovation workshops, et al.) that result in innovation theater”

Incorrect. It's because large companies value ego over experimentation.

True📌

UN

Great article!! As companies scale, standardization becomes more & more important, which contributes to greater value in Process to deliver the Product.

And almost all those who do, value process over customer needs and wants.

I see this so often through my consulting work. Company's fail to recognise that some of the best innovation comes from within. They neglect their own people and the innovation on offer within their current asset pool. What do you think?

Saving for later. Thank you.

Same reason that virtue signaling is in vogue

Processes R Looked To IMprove 'Ease & Welfare' Achieved By The Product Or Service.

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